The Strellson Magazine No. 1
Client: Strellson
Format: A4 Magazine
Strellson, the Swiss fashion and lifestyle label, presents “No 1 The Strellson Magazine”, the first edition of its very own newspaper. “No 1 The Strellson Magazine”: a paper that will catch everyone’s eye because of its high-quality photographs and its special format.
On its 72 pages it depicts the world in which the Strellson target group lives, in photo sequences covering several pages. Expressive pictures and texts show authentically how Strellson and all those who work with the label see the world. The contents are shown in an unusual way which emphasises the method of communication that is typical of the brand. Strellson gives the brand name a visual form with “No 1 The Strellson Magazine” and in this way strikes out on a new path of communication. The target group is approached directly in a modern, innovative and lively way. With this very special project Strellson demonstrates yet again its creativity in the field of marketing, and continues its successful form of communication.
The main focus of the paper is the unique large-format photographs, which are complemented by short succinct texts. The art of photography is combined with Strellson fashion, emotions are stirred and the reader acquires a feeling for the world of Strellson and the attitudes of the target group. In five sequences of pictures, moments are caught which make the standpoint of the brand clear – in the particular, individual imagery which is so characteristic of Strellson. The pictures were taken in the USA, Kenya and Switzerland by famous photographers like Matthias Ziegler, for example, but also by promising newcomers like Maximilian Rossner. Double-page spreads with pictures and texts which attract attention and subtly demand something make the reader think, or even smile, and create a link between the photos in the paper. ✐